%0 Journal Article %T Is ¡°Business as Usual¡± Enough to Be Hispanic %A Patricia Marin %J Journal of Hispanic Higher Education %@ 1552-5716 %D 2019 %R 10.1177/1538192719832250 %X This study focuses on an emerging Hispanic-Serving Research Institution (HSRI) and seeks to understand its Hispanic-serving identity as seen through the eyes of senior campus administrators. Findings suggest that instead of asking whether an institution is Hispanic-serving, it may be more appropriate to ask about the extent to which an institution is Hispanic-serving, acknowledging the ongoing identity development that may be required of institutions and supporting the need to expand the existing HSI (Hispanic-serving institution) narrative %K Hispanic-serving research institution %K emerging Hispanic-serving institution %K organizational identity %K Latino/a students %K qualitative methodology %U https://journals.sagepub.com/doi/full/10.1177/1538192719832250