%0 Journal Article
%T Decision
%A Abhishek Paul
%A Megha Sharma
%A Soham Ghosh
%A Sumanta Basu
%J Journal of Operations and Strategic Planning
%@ 2516-6018
%D 2018
%R 10.1177/2516600X18769122
%X Despite being the largest producer of movies in the world, Bollywood¡ªthe Hindi movie industry¡ªis underresearched. In this article, we first identify the factors that make this industry unique in such a way that research conducted in the context of any other film industry may not be applicable in Bollywood. Using a mix of primary and secondary data, we provide insights into the relationship between various input and output variables. We also identify the major determinants of the satellite right price of a movie and statistically show why the current determinants are far from optimal. We also propose better factors for determining the satellite right price
%K Bollywood
%K film
%K box office
%K television
%K satellite rights
%U https://journals.sagepub.com/doi/full/10.1177/2516600X18769122