%0 Journal Article
%T Repr¨¦sentations visuelles
%A Delphine Dion
%A Eric Arnould
%J Recherche et Applications en Marketing (French Edition)
%@ 2051-2821
%D 2018
%R 10.1177/0767370118772700
%U https://journals.sagepub.com/doi/full/10.1177/0767370118772700