%0 Journal Article
%T On ESPN Deportes: Latinos, Sport Media, and the Cultural Politics of Visibilities
%A Jorge E. Moraga
%J Journal of Sport and Social Issues
%@ 1552-7638
%D 2018
%R 10.1177/0193723518797030
%X This article explores the ways Latinos¡ªas audience, market, media¡ªreshape the boundaries of sport media coverage. Its central focus examines the ways ESPN responds to the ¡°browning of America¡± and its changing demographics. To this end, the essay examines the emergence and development of ESPN Deportes, and provides a textual analysis of ¡°One Naci¨®n¡± (September 2015-August 2016), a podcast hosted by Max Bretos (Cuban American) and Marly Rivera (Puerto Rican). Offering a textual and content analysis, I suggest that One Naci¨®n provides a benchmark to assess the cultural politics of diversifying sport media content, coverage, and context. Moreover, I argue that One Naci¨®n, while unable to escape the dominant features of late racial/gendered capitalism, produces a counterhegemonic discursive practice capable of challenging mediated circulations of Latino Americans
%K ESPN deportes
%K Latinos/Latinas
%K sport media
%K biculturalism
%U https://journals.sagepub.com/doi/full/10.1177/0193723518797030