%0 Journal Article
%T Argumentation by Self
%A Maria E Gigante
%J Journal of Technical Writing and Communication
%@ 1541-3780
%D 2018
%R 10.1177/0047281617696984
%X This essay expands Perelman and Olbrechts-Tyteca¡¯s concept of argumentation by model to bring more attention to the persuasive effects of using the self as a model. To illuminate this technique, I analyze the personal narratives of popular health coaches, who are championing a holistic health movement toward what I refer to as ¡°do-it-yourself healthcare.¡± This case involves arguments regarding the efficacy of methods in evidence-based medicine and ¡°alternative¡± or holistic health, as popular health coaches predicate their ability to heal themselves and others on abandoning traditional medicine. In brief, the purpose of this article is twofold: first, to characterize the rhetoric of the movement toward alternative or holistic health, and, second, to extend Perelman and Olbrechts-Tyteca¡¯s concept of argumentation by model and address the implications of this expansion
%K rhetoric
%K argumentation by model
%K Perelman and Olbrechts-Tyteca
%K personal narrative
%K health coaches
%K evidence-based medicine
%U https://journals.sagepub.com/doi/full/10.1177/0047281617696984