%0 Journal Article
%T Preparing Mexican
%A Cheryl J. Cherpitel
%A Edward Bernstein
%A Jose Alvarez
%A Judith Bernstein
%A Oscar Beltran
%A Rebeca Ramos
%A Robert Woolard
%A Susana Villalobos
%J Pedagogy in Health Promotion
%@ 2373-3802
%D 2018
%R 10.1177/2373379918756425
%X Community health advocates (CHAs), known as Promotores in Spanish-speaking communities, are an important resource for the mobilization, empowerment, and the delivery of health education messages in Hispanic/Latino communities. This article focuses on understanding cultural, didactic, and logistical aspects of preparing CHAs to become competent to perform a Screening Brief Intervention and Referral to Treatment in the emergency room. The CHAs training emphasizes making connections with Mexican-origin young adults aged 18 to 30, and capitalizing on a teachable moment to effect change in alcohol consumption and negative outcomes associated with alcohol use. We outline a CHA recruitment, content/methods training, and the analysis of advantages and challenges presented by the delivery of an intervention by CHAs
%K Promotores
%K community health advocates
%K brief motivational intervention
%K SBIRT
%U https://journals.sagepub.com/doi/full/10.1177/2373379918756425