%0 Journal Article
%T Persistence Decisions: It¡¯s Not Just About the Money
%A Andrew S. Manikas
%A Dalong Ma
%A E. Shaunn Mattingly
%A Manju K. Ahuja
%A Trayan N. Kushev
%J The Journal of Entrepreneurship
%@ 0973-0745
%D 2019
%R 10.1177/0971355718810575
%X Drawing on threshold theory, we examine the effects of attributes of alternative opportunities on persistence decisions of family business entrepreneurs. The results of our conjoint experiment show that: (a) family business entrepreneurs are generally more persistent than other entrepreneurs and (b) family business entrepreneurs focus more on non-financial benefits than other entrepreneurs. Our study contributes to persistence literature within the family business context and provides a good basis for how family business literature can benefit from multi-level theoretical and empirical modelling
%K Family business entrepreneur
%K entrepreneurial persistence
%K non-financial benefits
%K conjoint experiment
%U https://journals.sagepub.com/doi/full/10.1177/0971355718810575