%0 Journal Article
%T The Effects of Gain
%A Bo Feng
%A JooYoung Jang
%J Journal of Language and Social Psychology
%@ 1552-6526
%D 2018
%R 10.1177/0261927X17706961
%X Features of advice messages have received considerable attention in prior research, but the framing of advice has remained underexplored. This study examined the influence of advice message framing (i.e., gain-framed message vs. loss-framed message) on recipients¡¯ responses to advice in terms of evaluation of advice quality, facilitation of coping, and intention to implement advice. The mediating roles of regard for face and efficacy were also assessed. A total of 605 participants read and responded to a hypothetical conversation in which they received advice from a friend. Results indicated that gain-framed advice messages elicited higher evaluations of advice quality and higher perceptions of facilitation of coping in comparison with loss-framed advice messages. Recipient¡¯s perceptions of the advice-giver¡¯s regard for face mediated the impact of framing on evaluation of advice quality and facilitation of coping
%K gain-framed message
%K loss-framed message
%K regard for face
%K response efficacy
%K self-efficacy
%K advice quality
%K facilitation of coping
%K intention to implement advice
%U https://journals.sagepub.com/doi/full/10.1177/0261927X17706961