%0 Journal Article
%T Islam and ideology at the movies: Prototypes, stereotypes, and the political economy
%A Elizabeth C. Hirschman
%A Mourad Touzani
%J Recherche et Applications en Marketing (English Edition)
%@ 2051-5707
%D 2019
%R 10.1177/2051570718801719
%X Marketing controversial Islamic images in Western settings led recently to several deaths. Consumer researchers should examine the societal impact of such ideologically laden commercial representations. Our research analyses and interprets the stereotypes applied to Muslims in American motion pictures, within a political economic framework that incorporates notions of historic Western colonial/postcolonial perspectives
%K cinema
%K motion pictures
%K prototypes
%K representation of Islam
%K stereotypes
%U https://journals.sagepub.com/doi/full/10.1177/2051570718801719