%0 Journal Article
%T How Neuroscience Transformed Business: The TCS Story
%A Ashmeeta Chugh
%A Ranjan Bandyopadhyay
%A Smita Affinwalla
%J NHRD Network Journal
%@ 2631-455X
%D 2018
%R 10.1177/2631454118800854
%X Abstract Recent breakthrough advances in neuroscience have helped us understand the changes that the brain undergoes when it is in the process of learning. In this ever-changing environment, it is important for the human resource (HR) fraternity to adapt and stimulate organisational changes using the new knowledge that advances in neuroscience have brought us. It would be observed that in any organisation there are some persons who are better at engaging, impacting, influencing and networking besides meeting all productivity and other related targets. If these positive behaviours could get replicated across more people in the organisation, it would mean that the organisation would have a workforce which can help build ¡®organisational character¡¯ and social change by identifying solutions already existing in the system, thereby increasing organisational effectiveness. This case describes how Tata Consultancy Services, facilitated by HR, was able to do this by using neuroscience
%K Neuroscience
%K performance enhancement
%K leadership development
%K business impact
%U https://journals.sagepub.com/doi/full/10.1177/2631454118800854