%0 Journal Article %T Not bloke %A Martina Topic %J Newspaper Research Journal %@ 2376-4791 %D 2018 %R 10.1177/0739532918806872 %X This article analyzes debates on sugar and the supermarket industry in the British national press in the 2010-2015 period. This article¡¯s primary premise is that traditionally ¡°female¡± subject areas of journalism (health, supermarkets) migrated from ¡°soft¡± news sections to ¡°hard¡± news pages of newspapers and, when this happened, women journalists were squeezed out of covering these issues; instead, most topics on hard news pages become the preserve of male journalists %K women %K journalism %K newspapers %K national press %K United Kingdom %K conceptual %K content analysis %K health %K sugar debate %K supermarket industry %K feminization %K blokes %U https://journals.sagepub.com/doi/full/10.1177/0739532918806872