%0 Journal Article
%T Seeing Through the User¡¯s Eyes:  The Role of Journalists¡¯ Audience Perceptions in Their Use of Technology
%A Mark Coddington
%J Electronic News
%@ 1931-244X
%D 2018
%R 10.1177/1931243118767730
%X Drawing on the concept of audience construction, this study offers an empirical test of the argument by Boczkowski that journalists¡¯ perceptions of their audience influence their implementation of new technologies. It uses a national survey of U.S. newspaper journalists to determine whether their perceptions of audiences¡¯ use of and demand for video, social media, and mobile-oriented design predict their own public-facing use of those technologies. Findings indicate that journalists¡¯ perceptions of audience demand, but not audience technological use and access, are significantly associated with news organizations¡¯ increased technology use, suggesting that journalists view their audiences more as market-oriented technological consumers than as dynamic users
%K audience perception
%K technology adoption
%K audience construction
%K news audience
%U https://journals.sagepub.com/doi/full/10.1177/1931243118767730