%0 Journal Article %T Impact of a Parent Text Messaging Program on Pre %A Jamie DeCoster %A Sonia Q. Cabell %A Stefanie B. Copp %A Susan Landry %A Tricia A. Zucker %J AERA Open %@ 2332-8584 %D 2019 %R 10.1177/2332858419833339 %X There is increasing interest in low-cost, scalable approaches that support parent engagement in their children¡¯s learning at home. This study examined the impact of one such approach on pre-kindergarteners¡¯ literacy development during an academic year in a suburban public school setting that prioritized enrollment for children living in poverty. Parents were randomly assigned within children¡¯s classrooms to receive either: (a) a language and literacy text messaging program or (b) a health and well-being text messaging program. Unexpectedly, findings indicated that children entering the school year with higher skill levels benefited from the language/literacy program while those with lower initial skill levels benefited from the health/well-being program. Although this approach shows promise in impacting some children¡¯s literacy skills, it is clear that ¡°one size¡± does not fit all families and that some families may benefit from text messages on basic needs such as sleep, nutrition, health, and behavior %K preschool %K pre-kindergarten %K literacy %K text messaging %K scalable approaches %U https://journals.sagepub.com/doi/full/10.1177/2332858419833339