%0 Journal Article
%T Cognitive Antecedents of Family Business Bias in Investment Decisions: A Commentary on ¡°Risky Decisions and the Family Firm Bias: An Experimental Study based on Prospect Theory¡±
%A Esra Memili
%A Hanqing ¡°Chevy¡± Fang
%A Junsheng Dou
%A Keng L. Siau
%J Entrepreneurship Theory and Practice
%@ 1540-6520
%D 2019
%R 10.1177/1042258718796073
%X Lude and Pr¨¹gl explored ¡°family business bias,¡± a cognitive tendency where the family nature of a firm can often reduce investors¡¯ perceived risk in investments. As a result, investors would display lower risk-avoidance in the gain domain and reinforced risk-seeking in the loss domain. We expanded the authors¡¯ work by introducing four cognitive factors (anchoring, representativeness, stereotype heuristic, and information availability) that can explain the underlying mechanisms behind the prevalence of ¡°family business bias¡± and other cognitive misperceptions surrounding family businesses when it comes to investment decisions
%K family business
%K cognitive bias
%U https://journals.sagepub.com/doi/full/10.1177/1042258718796073