%0 Journal Article
%T Why Legitimacy Matters in Crisis Communication: A Case Study of the ˇ°Nut Rageˇ± Incident on Korean Air
%A Hyun Soon Park
%A Myungok Chris Yim
%J Journal of Business and Technical Communication
%@ 1552-4574
%D 2019
%R 10.1177/1050651918816360
%X This study analyzes the December 2014 ˇ°nut rageˇ± incident on Korean Air Lines by means of in-depth interviews with corporate communication experts. We examine how Korean Air managed this crisis of legitimacy, asking whether its legitimization strategy and tactics were effective. The authors argue that Korean Air breached both cognitive and moral legitimacy in terms of leadership, corporate culture, internal and external communication, and legality. The results demonstrate to other organizations what types of legitimacy resources and tactics are required in order to meet social expectations in their responses to crises
%K crisis management
%K public relations
%K organizational communication
%K management communication
%K ethics
%U https://journals.sagepub.com/doi/full/10.1177/1050651918816360