%0 Journal Article
%T Agency, Authority, and Epideictic Rhetoric: A Case Study of Bottom
%A Matthew R. Sharp
%J Journal of Business and Technical Communication
%@ 1552-4574
%D 2019
%R 10.1177/1050651919834979
%X By analyzing a case study of organizational decision making at a large research university, this article argues that the agency to make a difference within organizations¡ªto effect organizational change¡ªis not exclusive to those in positions of authority. This case study demonstrates how subordinate members of a university affected management¡¯s decision-making process through their use of rhetorical identification. Specifically, these organizational members gained this agency by reproducing certain values and identities through epideictic rhetoric in order to encourage collective action and effect organizational change from the bottom up
%K identification
%K organizational identity
%K organizational communication
%K organizational change
%K epideictic rhetoric
%U https://journals.sagepub.com/doi/full/10.1177/1050651919834979