%0 Journal Article
%T Work Motivation in the Rhetoric of Component Content Management
%A Tatiana Batova
%J Journal of Business and Technical Communication
%@ 1552-4574
%D 2018
%R 10.1177/1050651918762030
%X This article describes a 12-month qualitative study that analyzes how a company¡¯s transition to component content management (CCM)¡ªa set of methodologies, processes, and technologies that allows working with texts as small components rather than complete, static documents¡ªinfluences the work motivation of its technical communicators. The analysis is based on actor-network theory and the theories of work motivation from economics. When technical communicators felt that CCM¡¯s only focus was efficiency and savings and that they were not recognized and connected to the fruits of their labor, their motivation decreased. But their motivation increased when they were engaged in job crafting¡ªreshaping their understanding of the fruits of their labor and gaining recognition through prosocial behavior
%K component content management
%K work motivation
%K job crafting
%U https://journals.sagepub.com/doi/full/10.1177/1050651918762030