%0 Journal Article
%T What¡¯s in a Name? The Difference Is Strategic Communication
%A Shelly Rodgers
%J Journal of Advertising Education
%@ 2516-1873
%D 2018
%R 10.1177/1098048218807140
%U https://journals.sagepub.com/doi/full/10.1177/1098048218807140