%0 Journal Article
%T Contextualizing Interest Scales With Emojis: Implications for Measurement and Validity
%A James Rounds
%A Phil Lewis
%A Rachel Amrhein
%A Wei Ming Jonathan Phan
%J Journal of Career Assessment
%@ 1552-4590
%D 2019
%R 10.1177/1069072717748647
%X The affective nature of emojis makes them suited for anchoring scales to measure the affective preferences of vocational interest. In Study 1, we conducted a content analysis to identify the five images that best represent a bipolar continuum from strongly like to strongly dislike. In Study 2, we compared the psychometric properties of traditional lexical anchors to those of the emoji anchors identified in Study 1 and tested the predictive validity of emoji-anchored scales. Results show emoji-anchored scales possess similar psychometric properties as lexical-anchored scales. Importantly, the interest-fit using contextualized emoji scales predicts job satisfaction better compared to lexical scales (remoji (226) = .41 versus rlexical (226) = .13). Overall, this article (1) provides researchers with a validated public-domain emoji anchors, (2) demonstrates that emoji anchors possess the same the robust psychometric properties as lexical anchors, and (3) illustrates how emoji-anchored scales can be potentially better for measuring vocational interests
%K emojis
%K job satisfaction
%K vocational interest
%K anchors
%K and measurement
%U https://journals.sagepub.com/doi/full/10.1177/1069072717748647