%0 Journal Article
%T Different strokes for different folks: Generational differences, social salience, and social performance
%A Jason Lortie
%A Kevin C Cox
%A Steve A Stewart
%A Tais S Barreto
%J The International Journal of Entrepreneurship and Innovation
%@ 2043-6882
%D 2019
%R 10.1177/1465750318796718
%X Empirical evidence establishes that entrepreneurs pursue and achieve different goals and objectives with their ventures ranging from purely economic to purely social (e.g. non-profits) in nature. The reason that individual entrepreneurs choose to pursue such divergent paths is currently poorly understood, however. We employ a perspective integrating generational theory, goal-setting theory and the theory of planned behaviour to determine why entrepreneurs of different ages pursue social performance in their ventures. Using a sample of 150 entrepreneurs belonging to Baby Boomer, Generation X and Millennial generations, we examined the relationship between age, social salience and the social performance of their firms. Findings suggest a mediated relationship between age, social salience and social performance
%K entrepreneurial intentions
%K generational theory
%K social entrepreneurship
%K social performance
%U https://journals.sagepub.com/doi/full/10.1177/1465750318796718