%0 Journal Article
%T Climate of Data
%A Malin Sundstr£żm
%J FIIB Business Review
%@ 2455-2658
%D 2019
%R 10.1177/2319714519845777
%X Abstract Even though contemporary practice within e-business retailing demonstrates knowledge on how to collect and process big data, e-businesses have a hard time with the organizational mind-set to focus on data-driven innovation. In this perspective paper the author analyses an action-research study from a Swedish e-business retail actor, and explores how to change the mind-set to focus on data-driven innovation, and identifies the results from such a change. With a rich empirical data, the author demystifies the rather complex view of data-driven innovation within e-business firms, and describes how data analytics helped improve new processes and stimulated a data-driven decision making climate. The study shows climate can be changed if deploying socio-technical resources, but also creativity and team spirit
%K E-Business
%K digitalization
%K data-driven innovation
%K innovation climate
%K data analytics
%U https://journals.sagepub.com/doi/full/10.1177/2319714519845777