%0 Journal Article %T Between Kinship and Commerce: Fiduciaries and the Institutional Logics of Family Firms %A Brooke Harrington %A Vanessa M. Strike %J Family Business Review %@ 1741-6248 %D 2018 %R 10.1177/0894486518780868 %X In this study we explore how the institutions of kinship and commerce are integrated within family businesses. Previous research shows that family firms¡¯ characteristic synthesis of institutional logics often unravels during intergenerational successions; however, it remains unclear how this process can be arrested, or by whom. Through inductive analysis, we offer a novel insight: outside advisors can act as surrogates for family in this integrative role. Specifically, we identify fiduciaries¡ªprofessionals with special client obligations¡ªas key actors in preserving family firms¡¯ viability as commercial enterprises and kinship groups. Our findings contribute to theories of family businesses, professions, and institutions %K fiduciary %K advising %K family firm %K institutional logics %U https://journals.sagepub.com/doi/full/10.1177/0894486518780868