%0 Journal Article
%T ¡®Blood in pee¡¯ campaign: Increased demand on secondary care with no change in cancers diagnosed
%A Jon Lund
%A Kamath Shraddha
%A Kunjan Patel
%A Richard Stanford
%A Simon Williams
%A Susan Jane Hall
%J Journal of Clinical Urology
%@ 2051-4166
%D 2019
%R 10.1177/2051415818801187
%X As part of the national Be Clear on Cancer campaign, the ¡®blood in pee¡¯ campaign was launched in 2013. We aimed to evaluate the impact of the campaign on 2-week wait (2WW) referrals and the resulting diagnoses of malignancy at a single trust, and secondly, to evaluate the socio-economic background of patients referred. Suspected cancer 2WW patients in the 3 months pre- and post-campaign were included. Demographics, investigations and diagnoses were recorded. A Kolmogorov¨CSmirnov test demonstrated a normal distribution. The data were treated as parametric and analysed with the unpaired Student¡¯s t-test. Referrals for visible haematuria significantly increased by 52% from 135 pre-campaign to 205 post-campaign (p = 0.03). There was a fall in the proportion of patients diagnosed with malignancy from 20.27% pre-campaign to 15.36% post-campaign. The mean index of multiple deprivation score of referrals did not change: p = 0.43. This campaign has increased referrals without increasing the proportion of malignancies diagnosed, placing large demand on services without benefit or extra funding. Nor has the campaign effectively reached deprived socio-economic groups. There is little evidence as to the efficacy of untargeted cancer awareness campaigns and further work is needed to improve their pick-up of malignancies. 2
%K Haematuria
%K campaign
%K bladder cancer
%K oncology (bladder)
%K screening
%U https://journals.sagepub.com/doi/full/10.1177/2051415818801187