%0 Journal Article
%T Effects of Electronic Cigarette Liquid Flavors and Modified Risk Messages on Perceptions and Subjective Effects of E
%A Andrew J. Barnes
%A Caroline O. Cobb
%A Rebecca C. Lester
%A Rose S. Bono
%J Health Education & Behavior
%@ 1552-6127
%D 2019
%R 10.1177/1090198118806965
%X Understanding how two characteristics¡ªflavors and modified risk messages¡ªaffect perceptions and subjective effects of electronic cigarettes (e-cigarettes) can inform tobacco control efforts. In two within-subjects studies (N = 17 and N = 19), the effects of e-cigarette flavors (tobacco vs. menthol and unflavored vs. cherry) and hypothetical modified risk messages (¡°reduced harm relative to cigarettes¡± vs. no message and ¡°reduced carcinogen exposure relative to cigarettes¡± vs. no message) on cigarette smokers¡¯ perceptions of e-cigarettes were measured after participants self-administered condition-specific products (own-brand cigarettes; e-cigarettes). Perceptions/subjective effects were tested using linear mixed-effects regressions. Cigarettes were perceived as most harmful but rated more positively than e-cigarettes (ps < .05). Cherry and menthol e-cigarettes increased perceived pleasantness, taste, and physical sensations compared with unflavored and tobacco-flavored e-cigarettes, respectively (ps < .05). Modified risk messages were associated with reduced ratings of aversive effects (ps < .05) but not harm perceptions. Overall, few perceptions/subjective effects differed by e-cigarette flavor or message. Flavors and messages may have some influence on how smokers experience e-cigarettes
%K e-cigarettes
%K flavors
%K modified risk messages
%K perceptions
%K subjective effects
%K tobacco
%U https://journals.sagepub.com/doi/full/10.1177/1090198118806965