%0 Journal Article
%T Understanding Decision Making During a Crisis: An Axiomatic Model of Cognitive Decision Choices
%A Tulika Varma
%J International Journal of Business Communication
%@ 2329-4892
%D 2019
%R 10.1177/2329488415612477
%X This study investigated factors that influence the strategy process during a crisis within the chemical industry. It examined key organizational, environmental, and management factors¡ªcomprehensiveness, formalization, politicization, impact of the crisis, financial reporting¡ªfor their role in the strategy process during a crisis using regression analysis. The findings indicate that the strategy process during a crisis is influenced by several factors; specifically, politicization, formalization of the decision-making process, financial reporting, and the impact of the crisis. This study proposes an axiomatic model of cognitive decision making during a crisis. It suggests that decision making during a crisis is a complex problem-solving process contingent on several variables, which can be arranged on a scale with the proscriptive variables (variables that impede or hinder accommodation) at one end of the scale and supportive variables (variables that help advocate an organization¡¯s position) at the other end of the scale, which when cross-joined with the advocacy/accommodation continuum yield a Cartesian product of communication options. Other implications and future areas for research are suggested
%K crisis
%K decision making
%K strategy
%K contingency theory
%K cognitive model
%U https://journals.sagepub.com/doi/full/10.1177/2329488415612477