%0 Journal Article
%T Book review: S. Umit Kucuk, Brand Hate: Navigating Consumer Negativity in the Digital World
%A Krishnan Jeesha
%J IIM Kozhikode Society & Management Review
%@ 2321-029X
%D 2018
%R 10.1177/2277975218769507
%X S. Umit Kucuk, Brand Hate: Navigating Consumer Negativity in the Digital World, 2016, Palgrave Macmillan, 141 pp., ?57,19, ISBN: 978-3-319-41518-5 (Hardcover). ISBN: 978-3-319-41519-2 (eBook)
%U https://journals.sagepub.com/doi/full/10.1177/2277975218769507