%0 Journal Article %T Book review: S. Umit Kucuk, Brand Hate: Navigating Consumer Negativity in the Digital World %A Krishnan Jeesha %J IIM Kozhikode Society & Management Review %@ 2321-029X %D 2018 %R 10.1177/2277975218769507 %X S. Umit Kucuk, Brand Hate: Navigating Consumer Negativity in the Digital World, 2016, Palgrave Macmillan, 141 pp., ?57,19, ISBN: 978-3-319-41518-5 (Hardcover). ISBN: 978-3-319-41519-2 (eBook) %U https://journals.sagepub.com/doi/full/10.1177/2277975218769507