%0 Journal Article %T Understanding the effectiveness and desirability of de %A Gordon Clubb %A Ryan O¡¯Connor %J The British Journal of Politics and International Relations %@ 1467-856X %D 2019 %R 10.1177/1369148118819067 %X Research on de-radicalisation has been primarily concerned with the efficacy of de-radicalisation programmes and their negative consequences. However, there has been little research on how the public perceives de-radicalisation programmes and whether they are viewed as effective or desirable. It is important to understand public attitudes to de-radicalisation programmes because public opinion can affect the capacity to deliver the programmes. The following article takes a first step towards understanding these issues by examining how The Daily Mail has framed de-radicalisation in terms of whether or not the programmes are effective or desirable. We argue that an assumption of potential efficacy exists throughout the newspaper¡¯s framing of de-radicalisation which presents the policy as desirable, despite also framing de-radicalisation as ineffective. While practitioners are reluctant to promote de-radicalisation programmes, The Daily Mail¡¯s framing of de-radicalisation as natural, logical and desirable reflects the concept¡¯s ideological flexibility as both a rehabilitative and normative endeavour %K counter violent extremism %K Daily Mail %K de-radicalization %K framing %K media %K Prevent %K returning foreign fighters %K terrorism %U https://journals.sagepub.com/doi/full/10.1177/1369148118819067