%0 Journal Article
%T A Contested Cultural Space:  Color
%A Catasha R. Davis
%A Michael C. Thornton
%A Sean Moxley-Kelly
%J Communication & Sport
%@ 2167-4809
%D 2018
%R 10.1177/2167479517716570
%X Over the past several years, color-blind rhetoric has permeated public discourse around the subject of race in U.S. society. In this color-blind world, race is either a thing of the past or something we can choose to ignore. One location of such rhetoric is in sports. This mixed-methods study offers a rare examination of color-blind rhetoric among 365 college students at a Division I school that is a part of one of the power conferences. We administered a 20-question multiple-choice and open-ended survey accessing students¡¯ views about race in college football and its athletes. Our open-coded responses were consistent with Bonilla-Silva¡¯s color-blind racism frames. The frames students use are consistent with previous work that suggests that they envision a world in which overt attention to race is secondary to traditional aspects of American life, such as work ethic, meritocracy, individualism, and cultural differences. This color-blind emphasis works to encourage students to take to heart that race does not warrant inclusion in explaining college sports
%K color-blind
%K college football
%K race
%K student-athletes
%K rhetoric
%K culture
%K racism
%U https://journals.sagepub.com/doi/full/10.1177/2167479517716570