%0 Journal Article
%T Understanding the Writing Demands of Crowdfunding Campaigns With the Genre
%A Adam R. Pope
%J Business and Professional Communication Quarterly
%@ 2329-4922
%D 2018
%R 10.1177/2329490618795935
%X This article lays out an approach for introducing students to the writing demands of crowdfunding platforms using a genre-driven research report. Using genre theory and genre ecologies, students leverage primary research to map the genre norms and writing demands within a specific area of a crowdfunding platform, generating a data set to help them either formulate their own campaign or critically engage with the crowdfunding genre
%K genre acquisition
%K genre
%K pedagogy
%K crowdfunding
%U https://journals.sagepub.com/doi/full/10.1177/2329490618795935