%0 Journal Article
%T Crafting High
%A Jeffrey G. Covin
%A William J. Wales
%J Entrepreneurship Theory and Practice
%@ 1540-6520
%D 2019
%R 10.1177/1042258718773181
%X Research on the topic of entrepreneurial orientation (EO) continues to proliferate. Nonetheless, the conceptualization and measurement of this construct are matters of ongoing discussion and debate, and construct-specific advice with respect to the generation high value-added EO research is sparse. This editorial is aimed at providing guidance to EO researchers in three areas: (a) EO¡¯s conceptualization(s) and position as they relate to the larger set of corporate entrepreneurship-related constructs, (b) EO¡¯s measurement challenges and possibilities, and (c) suggested guidance and directions for future EO research
%K entrepreneurial orientation
%K corporate entrepreneurship
%K firm-level entrepreneurship
%U https://journals.sagepub.com/doi/full/10.1177/1042258718773181