%0 Journal Article
%T Danger in Public Spaces: Strengths and Limitations of Image
%A Emil B. Towner
%J Business and Professional Communication Quarterly
%@ 2329-4922
%D 2019
%R 10.1177/2329490618815697
%X This study examines the effectiveness of images on warning signs that communicate risk and risk avoidance in public spaces. Specifically, I compared data from 749 survey responses to determine whether the use of images can increase the effectiveness of a warning sign in a public space. Although the findings indicate that image-based warning signs are better at communicating risk and deterring dangerous activity, longer expository text-only warning signs may be more effective at helping people identify and participate in safe activities. Implications and future studies are offered in the conclusion
%K warning signs
%K risk communication
%K visual communication
%K public spaces
%U https://journals.sagepub.com/doi/full/10.1177/2329490618815697