%0 Journal Article
%T Conference Review: National Marketing Conference 2018 on Managing Customer¡¯s Experience across Contemporary and Diverse Touchpoints
%A Arpan Anand
%A Harsh Suman
%J FIIB Business Review
%@ 2455-2658
%D 2018
%R 10.1177/2319714518814044
%U https://journals.sagepub.com/doi/full/10.1177/2319714518814044