%0 Journal Article %T Betting on the Coachable Entrepreneur: Signaling and Social Exchange in Entrepreneurial Pitches %A Chaim Letwin %A M. Nesij Huvaj %A Michael P. Ciuchta %A Regan Stevenson %A Sean McMahon %J Entrepreneurship Theory and Practice %@ 1540-6520 %D 2018 %R 10.1177/1042258717725520 %X Given that stakeholders often commit more than capital to a startup, they commonly stress how important it is for entrepreneurs to be ¡°coachable.¡± To date, however, coachability has received little attention in entrepreneurship research. We address this gap by first establishing the entrepreneurial coachability construct and validating a measurement scale. Then, drawing on social exchange and signaling theories, we develop and test a novel framework in which coachability influences a potential investor¡¯s willingness to invest. We find that entrepreneurial coachability functions as a viable signal in a pitch setting, but this impact is conditional on the investor¡¯s prior coaching experience %K coachability %K new venture finance %K social exchange theory %U https://journals.sagepub.com/doi/full/10.1177/1042258717725520