%0 Journal Article
%T Towards an understanding of when non
%A Benjamin J.A. Walker
%A Duncan Russel
%A Tim Kurz
%J Environment and Behavior
%@ 1552-390X
%D 2018
%R 10.1177/0013916517713299
%X There is a growing tendency for policy makers to frame climate change action in terms of non-climate benefits, raising important empirical questions regarding the utility of such approaches. Across three studies we explore whether (and when) non-climate frames can lead to greater support for climate policy relative to climate frames. In Study 1 we framed a car-use reduction policy in relation to climate change or public health and showed that non-climate frames can stimulate greater support for climate policy. Study 2 explored frame relevance as a potential boundary condition to the efficacy of non-climate frames. Study 3 found that attempts to frame climate policy in relation to non-climate issues that affect participants personally can fail if that issue is not seen as being sufficiently relevant. We suggest that non-climate frames can be an effective tool in stimulating support for climate policy, however greater consideration of the key mechanisms is required
%K framing
%K climate change communication
%K co-benefits
%K climate policy
%K non-climate benefits
%U https://journals.sagepub.com/doi/full/10.1177/0013916517713299