%0 Journal Article %T ¡®Tory %A Martin Monahan %J The British Journal of Politics and International Relations %@ 1467-856X %D 2019 %R 10.1177/1369148118815407 %X Gay rights advocacy in the Conservative Party since the 1950s played-down its difference from Conservative beliefs by emphasising pragmatism over emancipation; discretion over celebration; and responsibility over rights. This positioning was allied to a construction of gay men and women in the image of the idealised conservative citizen: law-abiding, entrepreneurial, and ultimately familial ¨C a process I label ¡®Tory-normativity¡¯. Tory-normativity introduced gay rights advocacy into the party in an acceptable form and consequently caused party policy to develop. Ultimately, the construction of Tory-normativity has been used to depoliticise gay identity: initially gay men and then from the 2000s onwards, gay men and women %K Conservative Party %K gay rights %K homosexual law reform %K institutionalism %K party change %K progressivism %U https://journals.sagepub.com/doi/full/10.1177/1369148118815407