%0 Journal Article
%T Book review: Kyle Gray, The Story Engine: An EntrepreneurĄ¯s Guide to Content Strategy and Brand Storytelling without Spending All Day Writing
%A Dr Shailey Singh
%J IIM Kozhikode Society & Management Review
%@ 2321-029X
%D 2019
%R 10.1177/2277975218784812
%X Kyle Gray, The Story Engine: An EntrepreneurĄ¯s Guide to Content Strategy and Brand Storytelling without Spending All Day Writing. Fresno, CA: CreateSpace Independent Publishing Platform, 2017, 254 pp. ISBN-13: 978¨C1546424581, ISBN-10:15642458X
%U https://journals.sagepub.com/doi/full/10.1177/2277975218784812