%0 Journal Article
%T E
%A Brian A. King
%A Curt Shannon
%A Deborah Burnette
%A Jane Mitchko
%A Kristy L. Marynak
%A Sarah Lewis
%J American Journal of Health Promotion
%@ 2168-6602
%D 2019
%R 10.1177/0890117119835519
%X E-cigarettes are the most commonly used tobacco product among US youth. Most e-cigarettes contain nicotine, which can cause addiction and can harm the developing adolescent brain. In coordination with the release of a Surgeon General¡¯s Report on e-cigarette use among young people, the Centers for Disease Control and Prevention collaborated with the Office of the Surgeon General to launch a campaign to educate parents, youth influencers, and young people about the risks of e-cigarettes. This article describes the development of communication products, including innovative media, about this public health risk, and shares lessons learned to inform public health practice
%K electronics cigarettes (e-cigarettes)
%K adolescents
%K age specific
%K specific populations
%K education/communications awareness strategies
%K tobacco control interventions
%K community specific settings
%K school specific settings
%U https://journals.sagepub.com/doi/full/10.1177/0890117119835519