%0 Journal Article
%T DonĄ¯t Pitch Like a Girl!: How Gender Stereotypes Influence Investor Decisions
%A Candida Brush
%A Kim Eddleston
%A Lakshmi Balachandra
%A Tony Briggs
%J Entrepreneurship Theory and Practice
%@ 1540-6520
%D 2019
%R 10.1177/1042258717728028
%X We consider the role that gender-stereotyped behaviors play in investorsĄ¯ evaluations of men- and women-owned ventures. Contrary to research suggesting that investors exhibit bias against women, we find that being a woman entrepreneur does not diminish interest by investors. Rather, our findings reveal that investors are biased against the display of feminine-stereotyped behaviors by entrepreneurs, men and women alike. Our study finds that investor decisions are driven in part by observations of gender-stereotyped behaviors and the implicit associations with the entrepreneurĄ¯s business competency, rather than the entrepreneurĄ¯s sex
%K women/minority issues
%K start-up
%K new ventures
%K entrepreneurship
%U https://journals.sagepub.com/doi/full/10.1177/1042258717728028