%0 Journal Article %T Critical performativity and the small firm: Challenges and prospects %A Paul Edwards %J International Small Business Journal %@ 1741-2870 %D 2018 %R 10.1177/0266242617747953 %X The idea of engaging directly with management practice while retaining a strongly critical social science stance has become popular under the banner of critical performativity. This idea has yet to be applied to small firms, and it also needs specification: as usually stated, it lacks grounds within science to define with whom to engage and with what goals. In total, three themes are addressed: the nature of a ¡®radical pluralist¡¯ view of engagement, the distinct challenges in a small firm context and a set of three illustrations of possible lines of engagement. Engagement is both desirable and feasible, though large challenges remain, notably the demands of small-firm owners and the requirements of close engagement over a period of time %K critical social science %K engaged scholarship %K family firm %K modernising firm %K performativity %U https://journals.sagepub.com/doi/full/10.1177/0266242617747953