%0 Journal Article %T The Past is Long %A WooJin Kang %J Journal of Asian and African Studies %@ 1745-2538 %D 2018 %R 10.1177/0021909616677369 %X The main goal of this study is to examine the political influence of Park Chung Hee (PCH) nostalgia on citizens¡¯ support for Park Guen-hye (PGH) in the 2012 Korean presidential election. The 2012 presidential election offers a rare opportunity to test the political influence of PCH nostalgia on citizens¡¯ electoral choices. To do so, this study analyzes dual aspects of PCH nostalgia and its influence on voters choosing PGH in the 2012 presidential election: voter preference for PGH, and voter identification with developmentalism, the PCH government¡¯s dominant ideology. The findings of this study confirm that both aspects of PCH nostalgia significantly influenced citizens who chose to support Park Chung Hee¡¯s daughter. These findings also have comparative implications, relevant to similar political situations in other emergent democracies %K Park Chung Hee Nostalgia %K Korean democracy %K developmentalism %K Park Guen-hye %U https://journals.sagepub.com/doi/full/10.1177/0021909616677369