%0 Journal Article %T Dressing Up for a BBQ on a Blurry Street: #TheDress Is Not Only Ambiguous in Terms of Illumination But Also in Terms of Scene Content %A Jasna Martinovic %J i %@ 2041-6695 %D 2019 %R 10.1177/2041669519856037 %X Explicit or implicit assumptions about the source of illumination are a key determinant of perceived colours from the image of #TheDress. In addition, previous work showed that the extent of the processing of contextual cues in the image may be reduced in blue and black perceivers. This is a brief report of a questionnaire study which focused on the ambiguity of light direction as well as on the ambiguity of the content of #TheDress photograph itself. We replicated previous reports about the importance of perceived light direction: White and gold perceivers were more likely to report light from the back than sideways light. Descriptions of #TheDress image did not relate to perceived colour or light direction, but there were many erroneous reports and a high level of ambiguity. It is highly likely that the ambiguity of image content feeds into the importance of implicit factors that influence perceived illumination as determinants of dress colour %K colour %K ambiguity %K colour constancy %K illumination %K #TheDress %U https://journals.sagepub.com/doi/full/10.1177/2041669519856037