%0 Journal Article
%T Dimensions of News Media Literacy Among U.S. Advertising Students
%A Alice Kendrick
%A Jami A. Fullerton
%J Journal of Advertising Education
%@ 2516-1873
%D 2019
%R 10.1177/1098048219841280
%X In a national survey, advertising students rated themselves overall as above average on media literacy knowledge and attitudes, though 43% said they often are confused about the quality of news and information. Students exhibited higher degrees of understanding of and interest in the media literacy dimensions of ¡°Messages and Meanings¡± and ¡°Authors and Audiences¡± than they did in the ¡°Value of Media Literacy¡±. Those with higher grade point averages and experience with internships placed a higher value on media literacy than other groups. The concept of students¡¯ ¡°media maturity¡± and implications for educators and society at large are discussed
%K Factor analysis
%K media literacy
%K quantitative
%K students
%K survey
%U https://journals.sagepub.com/doi/full/10.1177/1098048219841280