%0 Journal Article
%T Rethinking the Business Strategy in the Gaming Industry in India: The Case of Virtual Infocom
%A Arijit Bhattacharya
%A Subhajit Bhattacharya
%A Subrata Chattopadhyay
%J FIIB Business Review
%@ 2455-2658
%D 2018
%R 10.1177/2319714518799423
%X Abstract The case is about rethinking the business strategy in the gaming industry in India vis-ид-vis the world. It discusses the start-up Virtual Infocom (Virtual Information & Communications) and how over the years it has grown into a formidable local and global player. The case is about revamping market strategy and the attributes therein, the prospects and the potential, and envisages to explore as to how the company should, if so, alter their business strategy to be a top brand reckoning in the industry. Virtual Infocom, primarily a training institute, is considering whether to develop games for the market instead of being a secondary player. It unravels the dilemma as to whether it should continue with training or diversify to earn revenues globally to ensure a sustainable competitive advantage in the gaming industry
%K Marketing strategy
%K competitive excellence
%K gaming landscape
%K sunrise industry
%K sustainable advantage
%K market opportunity
%U https://journals.sagepub.com/doi/full/10.1177/2319714518799423