%0 Journal Article %T Exploring entrepreneurial roles and identity in the United Kingdom and China %A David Bozward %A Helen Watts %A Huirong Zhan %A Jing Fan %A Peng Liu %A Robin Bell %A Xiaoyu Ma %J The International Journal of Entrepreneurship and Innovation %@ 2043-6882 %D 2019 %R 10.1177/1465750318792510 %X This article examines entrepreneurial identity in both the United Kingdom and China through the lenses of identity theory and social identity theory to develop a deeper and more holistic understanding of the concept of entrepreneurial identity. By examining the entrepreneur as both a role and an identity, this article explores how an entrepreneur views the role of the entrepreneur, the counter-roles to the entrepreneur, and the ˇ°self-as-entrepreneurˇ± and seeks to understand how entrepreneurs construct their identity as an entrepreneur. By looking at the role identity in different social constructs, a more nuanced view of entrepreneurial identity can be uncovered for entrepreneurs in both the United Kingdom and China. The study argues that entrepreneurs in the United Kingdom use counter-roles to bridge the disconnect between their understanding of the entrepreneur-as-role and the self-as-entrepreneur, whereas entrepreneurs in China have less conflict reconciling the two and use the counter-role as a way to paint entrepreneurship as a ˇ°calling,ˇ± justifying their abandonment of other identities %K China %K counter-roles %K entrepreneurial identity %K entrepreneurial roles %K UK %U https://journals.sagepub.com/doi/full/10.1177/1465750318792510