%0 Journal Article %T Relationship Conflict, Family Name Congruence, and Socioemotional Wealth in Family Firms %A Franz Kellermanns %A Mary Beth Rousseau %A Tammy E. Beck %A Thomas Zellweger %J Family Business Review %@ 1741-6248 %D 2018 %R 10.1177/0894486518790425 %X We investigate how family relationship conflict and family and firm name congruence influence subjective firm valuations by family firm owner-managers. Drawing on the socioemotional wealth perspective, behavioral agency theory and mixed gamble reasonings, we hypothesize and find a U-shaped association between relationship conflict inside the family firm and subjective firm valuation. While we do not find a direct effect between name congruence and subjective firm valuation, we show that name congruence interacts with relationship conflict to affect valuations in a complex fashion. Implications and contributions of our findings are discussed %K family firms %K socioemotional wealth %K relationship conflict %K identity %K subjective valuation %U https://journals.sagepub.com/doi/full/10.1177/0894486518790425