%0 Journal Article
%T The ¡®industry¡¯ side of the academic job of business educators
%A Tao (Tony) Gao
%J Industry and Higher Education
%@ 2043-6858
%D 2018
%R 10.1177/0950422218762016
%X Many business school professors have had to face their shares of doubts often expressed by people from outside the academia about the practical value of the academic job as a business educator. Motivated by a desire to promote more objective and complete view of the practical value of the management educators¡¯ job responsibilities, in this article, I elaborate on the typical job duties business school professors take on and demonstrate their significant practical nature and industry relevance. Better knowing the true practical value of academic professionals¡¯ job may not only help bridge the wide gap between the industry and business school communities and foster a more mutually beneficial relationship between them, it could also promote a stronger customer orientation among all business educators and help create better educational experiences for business school students or future industry employees
%K Business educators
%K collaboration between business schools and industry
%K roles of business educators
%U https://journals.sagepub.com/doi/full/10.1177/0950422218762016