%0 Journal Article
%T Effects of Monetary Versus Environmental Information Framing: Implications for Long
%A Christian A. Kl£¿ckner
%A Julia Steinhorst
%J Environment and Behavior
%@ 1552-390X
%D 2018
%R 10.1177/0013916517725371
%X Monetary incentives can reduce the performance of pro-environmental behavior, but it remains unclear if they undermine pro-environmental intrinsic motivation. In this longitudinal intervention study, we investigated how monetarily versus environmentally framed behavioral information influences pro-environmental intrinsic motivation, intentions, and behavior. Clients of a local German energy provider (N = 657) were randomly assigned to receive electricity saving tips, combined with a savings potential in ? (monetary framing) or in CO2 (environmental framing). Both types of framed tips positively influenced long-term electricity saving intentions (after 9 months), compared with a control group (receiving no tips), but not behavioral change (n = 285). Monetarily framed tips did not reduce pro-environmental intrinsic motivation (vs. a control group), but only environmentally framed tips increased pro-environmental intrinsic motivation, which mediated effects on intentions. Hence, environmental framing of behavioral interventions may be preferred when promoting long-term pro-environmental behavior without continuous monetary benefits. Otherwise, both framing strategies can be equally effective
%K behavior change
%K intervention
%K energy
%K communication
%K environmental psychology
%U https://journals.sagepub.com/doi/full/10.1177/0013916517725371