%0 Journal Article
%T Relaying Rio Through an Australian Gaze: Australian Nationalistic Broadcast Focus in the 2016 Summer Olympic Games
%A Andrew Billings
%A Melvin Lewis
%A Olan Scott
%A Qingru Xu
%A Stirling Sharpe
%J Communication & Sport
%@ 2167-4809
%D 2019
%R 10.1177/2167479517753117
%X This study explored how potential national biases unfolded within the Australian broadcast of the 2016 Rio Summer Olympics. Applying social identity theory and self-categorization theory, this study content analyzed a total of 45 prime time broadcast hours of Australia¡¯s Seven Network¡¯s coverage of the Rio Games. Although the majority of top 20 most-mentioned athletes were Australian, non-Australian athletes were mentioned more frequently regarding total name mentions. Moreover, Australian athletes and non-Australian athletes were described in significantly different manners when ascribing reasons for athletic success and failure. This study contributed to the literature by uncovering how in-group members were portrayed in the Australian sports context while also providing insight into how consumers¡¯ media consumption could potentially affect how the network broadcast the Olympics from a nationally partisan perspective
%K media
%K Australia
%K nationality
%K content analysis
%K Olympic Games
%U https://journals.sagepub.com/doi/full/10.1177/2167479517753117