%0 Journal Article
%T Book review: M. Tungate, 2008, Branded Male: Marketing to Men
%A Aravind R.
%J IIM Kozhikode Society & Management Review
%@ 2321-029X
%D 2018
%R 10.1177/2277975218767566
%X M. Tungate, 2008, Branded Male: Marketing to Men. New Delhi: Kogan Page Publishers. 228 pp., £¿395. ISBN: 978-5-9614-1229-1
%U https://journals.sagepub.com/doi/full/10.1177/2277975218767566