%0 Journal Article %T Valuing Differences and Reinforcing Them: Multiculturalism Increases Race Essentialism %A Evan P. Apfelbaum %A Jessica J. Good %A Leigh S. Wilton %J Social Psychological and Personality Science %@ 1948-5514 %D 2019 %R 10.1177/1948550618780728 %X A substantial body of research on diversity philosophies has shown that multiculturalism (i.e., emphasizing and valuing cultural/ethnic differences) is a more effective way to promote equality and reduce bias than color blindness (i.e., deemphasizing cultural/ethnic differences in lieu of similarities). However, across two experiments, we present evidence for an unexpectedly negative outcome of multiculturalism: increased belief in race essentialism, or the notion that racial group differences are valid, biologically based, and immutable. Study 1 (N = 165) shows that participants exposed to multiculturalism expressed greater race essentialist beliefs compared to those exposed to color blindness. Study 2 (N = 150) replicates this effect and also finds that exposure to multiculturalism, compared to color blindness, decreased participants¡¯ belief that racial equality is a problem. These findings raise the ironic possibility that well-intentioned efforts to portray the value of differences may reinforce the belief that fixed, biological characteristics underpin them %K discrimination %K group processes %K prejudice/stereotyping %K racism %K social cognition %U https://journals.sagepub.com/doi/full/10.1177/1948550618780728